5 Coding Skills To Advance Your Digital Marketing Career

There are several important coding skills to advance your digital marketing career. In the past year, over a quarter million jobs were seeking employees with hybrid talents.

Indeed, many marketing firms are looking to hire professionals with programming knowledge to increase innovation and campaign effectiveness. As a digital marketing professional, you need to know the best programming skills to advance your career.

Since the world of digital marketing is powered by code, this is essential to learn what’s going on behind the scenes in your online campaigns. This way, you can build custom software applications for marketing companies.

Of course, you can also make informed, strategic decisions. Read on to learn about the most important coding skills to advance your digital marketing career.

Scripting

First, scripting is one of the most important coding skills you can learn to advance your digital marketing career. With scripting, you can automate tasks that your workflow automation tool can’t take care of. In addition, you can build prototypes quickly.

This allows you to assess your application’s effectiveness before going through the entire development process. Of course, you can also clean data quickly for data visualization and analysis as well.

To learn scripting, you should start by learning a scripting language. For example, you can learn Bash, Python, or Perl using online tutorials. Notably, all of these languages support scripts, which allow you to automate tasks you would normally execute manually.

Web Development

Next, web development is another great coding skill to advance your digital marketing career. To get started, you should learn to read HTML/CSS.

Importantly, almost every web page online uses these coding languages to display content and make interactive web pages. In addition, HTML is also important for search engine optimization, editing meta descriptions, and adding keywords.

When learning front-end development, you can also use online DevOps training courses such as JFrog Academy. With these resources, you can learn to automate your software delivery, configure your CI/CD pipeline, and manage your repositories. This can strengthen web application security and increase your development efficiency. Additionally, learning React JS development can be a valuable skill for front-end web development.

Data Visualization

In addition, data visualization is another important coding skill to advance your digital marketing career. Importantly, data visualization allows you to convey large amounts of vital information in a small amount of real estate.

This makes it easier for you to see analytics and make quick, well-informed decisions at a glance. In addition, you can convey your stakeholder’s important growth opportunities and how your campaign can increase their reach. With data visualization, you can prevent these arguments from getting lost in communication and translation.

Indeed, it is difficult to ignore and deliberate over data-driven insights. Therefore, learn data visualization to make well-informed decisions and to get your clients on board with your campaign.

Data Analytics & Querying

Moreover, you should also learn data analytics and querying when looking to upgrade your digital marketing career. To get started, familiarize yourself with search engine analytics. This way, you can track your web traffic and visitor behavior on your websites. Once you’re ready to go deeper, you can learn Structured Query Language (SQL).

Notably, this allows you to query your database to learn more about large chunks of data. For example, you can ask questions about your data, such as what percent of your users live in a certain geographic location. Then, you can use this to tailor your email subject lines, keywords, and content to hit your monthly KPIs. Absolutely, learn data analytics and querying to consult data for your campaign.

A/B Testing

Furthermore, you should also learn A/B testing to advance your digital marketing career. Also known as split or bucket testing, this allows you to compare two versions of a webpage or application against each other.

Then, you show the different variants of your pages to your users at random. With statistical analysis, you can determine which variation performs better for your conversion goal. In addition, you can better understand where and why your users click on certain parts of your website. With HTML and CSS, you can also make adjustments as needed to your buttons.

Certainly, learn to conduct A/B testing to increase your conversions.

There are several important coding skills to advance your digital marketing career. First, scripting is one of the most important skills you can learn.

Next, web development is essential to understand your client’s web pages and increase efficiency. In addition, learn data visualization to make informed decisions for your clients. Moreover, you can gather key insights from data analytics and query as well.

Furthermore, you can also use A/B testing to increase your conversions. Consider these points to learn about the most important coding skills to advance your digital marketing career.

Additional Reading

• Try out a sql server tutorial for beginners to jumpstart your skills
• How to build custom software applications for marketing companies
• How SQL can make you a better analyst