9 Factors to Consider When Launching a Website

Now that you have finally decided on putting your glittery, impeccably designed website among the millions of others on the internet, there is no doubt that you are in a hurry to see the face of your business from a screen. I am sure you already have a glossy and professional website, with attention-grabbing graphics and alluring wordings that beg new clients to check you out. Relax! To launch a website, you should take things slowly.

Haste can be an enemy to a successful website launch. So, take a breath, clear your mind, and watch as things unfold smoothly.

Before launching your website, there are nine crucial considerations that you should closely look at. Overlook anyone of them, and you will launch a whole bunch of problems alongside your hard-earned website.

Website

What is the Primary Goal of the Website?

Your website’s essence is not about you; instead, it is about reflecting your brand’s ethos to the online audience. Your website presents the real face of your business to the outside world. You are creating a website to reach out to new clients. It can also be used to conduct sales and process payments.

The trick is to ensure that you have a clear understanding of your customers. Know their demographics and preferences. Such knowledge will help you launch a website that answers all their questions before they even ask. This is a bedrock principle that applies to all forms of websites, starting from simple, one or two pages’ websites to complex, fully functioning websites with thousands of pages.

Having clear goals will help you customize and launch a website that aims to meet those goals. And the goals should majorly focus on the end-users. What knowledge do you have about your clients? What do they want from you? What don’t they know they want? After having answers to these questions, you should ensure that your website is perfectly positioned to answer them before its official launch.

Mobile-Friendliness

You hire a qualified website designer who does his job from behind giant desktop screens. The designer then shows you the fruits of his labour. You scroll through, nodding in affirmation and feeling impressed by how beautiful your newly built website was. You feel happy, pay the designer his fee and a tip, and you walk your way to the launching chamber. But wait! You just made a blunder. You forgot a very vital factor in website design- mobile-friendliness.

Mobile-friendliness is one of the most vital factors in website design. Before launching your website, you must first ensure that you check its mobile layout and performance.

I have no doubts that you created your website for your clients and prospects. We have already talked about this in our first point. Your next thought should be the venue where you meet your users. Nothing provides an excellent platform for meeting your prospects and customers like mobile devices. Today, most people prefer browsing using their mobile phones. A significant amount of traffic is now originating from mobile devices.

If your website is not compatible with mobile devices, most of your potential clients might experience slow load speeds, disorderly layout, and missing information. All these issues give a poor impression of your website. Secondly, Google prefers mobile-friendly websites. In 2018, Google announced that they would rank mobile-friendly websites higher in their results pages.

To cut a long story short, you should ensure that your freshly built website is compatible with mobile devices such as smartphones and tablets.

Website Security Practices

Cybersecurity threats and challenges continue to evolve speedily. Website developers and designers should have security in mind to develop a risk-resistant website that protects itself from new strains of malware, Brute Force Attack and devastating cyber breaches that could be costly to both web users and website owners.

Certain security best practices should be adopted by website holders includes secure web hosting, strong passwords, use of web application firewall, malware scan, site backup, two factor authentication, regular update of paid or free WordPress themes, plugins, etc. If you

The Trustworthiness Of The Website

Launching an untrustworthy website will only open doors for high bounce rates. Site visitors who do not trust your website will quickly leave your site. Before finally launching a website, ensure that it is genuine and comprises trust indicators that will give web users a reason to navigate your website confidently.

Instilling trust in your website users does not take much. You will need to have an About Us page that clearly explains what you do, your identity, business history, etcetera. You can also include a team page with your staff members’ images. Most importantly, you must have a working contact information section that provides your users with contact details such as your phone numbers, email addresses, and physical address. Some users might want to contact you directly to confirm their identity. It would be best if you also considered having active social media profiles.

Website Visibility- SEO Strategies

There is no point in launching a website that will not be visible. Any website or business success depends upon its web visibility, especially ranking high in search engines such as Google, MSN, and Yahoo. Before launching your website, ensure that you comply with all Search Engine Optimization best practices.

Search Engine Optimization might be a single challenge during the pre-launch phase of your website. The SEO rules and guidelines keep on changing, and the web landscape is in a constant shift, and technology is constantly adding its wrinkles, making SEO a challenging endeavor.

The best approach is to have a winning strategy right from the word go. Ensure that your freshly-launched website can compete favorably with others, even taking the shortest time possible to hit the first search engine results pages. If you do not have the time and patience to take on the challenge yourself, then you can consider hiring an SEO specialist to do the task for you.

Website visibility also requires that you do a pre-launch advertising campaign. Let your potential customers know what is coming, when it is coming, and what they should expect from your new website.

Presence Of The SSL Certificate

SSL certificates secure the communication between your servers and your web browsers. It encodes the communication between you and your website visitors. The certificate will scramble the information into a meaningless format or cipher text. A hacker will be in no position to decipher the communication’s meaning. Only the intended recipient who has the right key to decrypt the information will do so.  Therefore, Cheapest SSL certificate is an essential security protocol for any website.

Cyber security

Furthermore, you not only need the certificate for security purposes. It is a trust indicator. Google also uses the presence of SSL certificates to rank websites. Before launching your website, you must ensure that you have the certificate to reap its many benefits. The question is which SSL certificate can fit the website’s requirement. The answer depends upon a number of domains and subdomains. If the site has unlimited subdomains, you need a wildcard certificate. Comodo Wildcard SSL is the best option to secure subdomains at the cheapest price.

The Relevance Of Web Design

Website design is a critical factor in the acceptance and success of any website. Expectations are high. More web visitors will expect your website to have a professionally designed website. The design of your website will reflect on your business’s integrity, intelligence, and ability. It gives the first impression. A poorly designed website will give a bad impression, while a perfectly designed website will give a great first impression.

Before launching your website, ensure that the design’s quality will entice your prospects and customers and give them a positive business impression that will drive them to do business with you.

There is no reason to be worried. You might not be an expert in web design, but that does not mean you should develop a preliminary, bad-looking web design. It would help if you considered hiring a professional website designer to do the task for you.

Quality Of The Content

Content is the vehicle that drives users to your site. Poor quality content could also be the cause of high website bounce rates. I have seen perfectly designed websites but with irrelevant, invalid, and insufficient content. Do not tread on such a path. Before launching a website, ensure that it has properly created content that will be appealing to your customers and make them keep on coming for more.

Investing in quality content creation before finally bringing your website to the limelight is the right way to go. You can hire content creators to create unique and captivating content for you. Additionally, even after you kick-start the website, you should ensure that you undertake frequent content audits to ensure that you only have the best.

Website Responsiveness

Ensuring that you drive enough traffic to your website is only half the battle. Another challenge is ensuring that your website visitors are well-compelled to act. It all depends on how responsive your website is. You should ensure that your website is easy to use, has clear call-to-actions, and clear information that is easy to retrieve.

If your website is easy to use and responsive, you can anticipate some high conversion rates.

Responsive Website

Conclusion

Given the nine website pre-launch considerations described above, it is obvious that there are many things that you will need to do when developing and designing your website. It is a continuous journey that does not stop at the launch stage. You will need to continue carrying out frequent site audits to discover loopholes and seals that could compromise your website’s success.

Additional Resources

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