In an ever-evolving digital world, SEO plays a quite important role in enabling business growth and online visibility for businesses. Gone are the days when you could just stuff random keywords in your webpage or spam your website with keywords and still rank higher on the search engine results page.
The search results ranking algorithm has improved by multiple folds across all search engines, and this has resulted in stricter ways to get a higher ranking. SEO is a task that keeps on going forever, and being SEO-friendly is just the tip of the iceberg.
If you are someone who’s building a new website today, one of the best things you can do is to choose an SEO-friendly technology to power your website and apps. There are multiple SEO-friendly technologies in the open space, and we are here to help you narrow down the best technologies.
As we advance, we will understand what SEO is, the benefits of using SEO, and which are SEO-friendly technologies that you should use in your websites.
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What is SEO?
SEO is the art of optimizing your website and web pages to make them rank higher on search engine results pages. SEO involves various strategies and techniques focussed on generating more traffic for the website naturally.
SEO is primarily aimed at making websites more relevant for some keywords so that they are easy to discover for crawlers and can be ranked higher on search results.
Having known about SEO, it is better to understand the benefits you may realize after using SEO effectively.
Benefits of Using SEO
1. Increased Organic Traffic
Organic traffic is the website traffic that a website achieves through non-monetary or unpaid sources. If implemented correctly, SEO can help you increase organic traffic by multiple folds.
SEO focuses on optimizing various aspects of your website to make it attractive to search engines. Through this, the website’s ranking increases significantly. Moreover, SEO involves identifying and targeting specific keywords and phrases that are relevant to your business and your target audience. By optimizing your website’s content, meta tags, headings, and other elements with these keywords, you increase the chances of appearing in search results.
When you appear more and at a higher rank in search engine results, it is natural that you’ll have more organic traffic. Better SEO rankings directly relate to more people coming to your website for information or business without the need to spend money on acquisition.
2. Increased Brand Awareness And Visibility
Increased brand awareness and visibility are essential benefits of SEO. When your website ranks higher on search engine result pages, it becomes even more visible to users who are searching for relevant keywords and phrases.
When your website consistently ranks highly for relevant keywords, it increases the exposure of your brand to a broader audience. Users tend to trust and associate credibility with websites that appear prominently in search results. The more users see your brand in search results, the more they become familiar with it, leading to increased brand exposure.
Moreover, SEO also involves binding keywords relevant to your industry or services with your brand. Once you find the top keywords for your services and you use them consistently, you’ll get more relevant for crawlers and users, hence leading to improved visibility on search results.
3. Targeted Lead Generation
Targeted lead generation is a way of attracting potential audience with a significant interest in your services or products. Lead generation and nurturing are hard, but SEO can help you here by researching and targeting relevant keywords for your business or services.
Moreover, once your high quality content is for such keywords, you are ready to serve people who search for those keywords. Suppose you sell diamond jewelry and you finalize that your keywords should include rose gold or diamond or jewelry, and you update your pages with these keywords in a consistent way.
After that, whenever someone searches for such keywords, your website will be ranked higher on results pages owing to better lead generation, which is relevant and valuable to run the business.
4. Competitive Advantage
SEO is a continuous journey, and the more time you spend behind it, the better you get. In today’s competitive online landscape, SEO can give you an edge over your competitors. By outranking them in search results, you can attract more traffic and potential customers, positioning your business as a leader in your industry.
Having known about the immense benefits provided by SEO technologies, you’d be excited to build your website with SEO-friendly technology, so let’s find out what it is and which are those technologies.
What are SEO-friendly Technologies?
There are a wide variety of technologies that can be used to build frontend and backend components of web applications. Every technology has its upside and downsides, and some technologies make working with SEO easy. Such technologies are known as SEO-friendly technologies, and they help developers to build websites and apps which are SEO-compliant from the start.
Below are some of the SEO-friendly technologies you should use to build responsive websites for your needs.
List of SEO-friendly Technologies to Build Responsive Websites
1. HTML
HTML is the base of all webpages, and with the latest version of HTML, it has become even better. HTML 5 introduced a variety of semantic elements to structure webpages in an efficient manner.
HTML5 comes with lots of new elements that make responsive website development easy. With the improved semantic tags, developers no longer need to use div tags across the page; instead, they can use tags like header, footer, section, main, etc., to create partitions of the page where they belong.
By using semantic tags in HTML, developers can make the work of web crawlers easier. Web crawlers can now parse the page and find semantic tags to further drill down on searching keywords. Crawlers know that meta titles and keywords will always be in the head of the page, so they can filter out the head section and go into it to find meta tags. If a match is found there, the page can be considered relevant, or it can be given a lesser score.
HTML now supports fluid layouts where the size of an element is not pre-defined with pixel values. Rather, it is calculated at runtime based on the screen size from where the page is requested. This way, a lot of responsiveness becomes automated, and developers just need to ensure that their elements show up as they should in a fluid and responsive layout.
2. CSS
CSS is a way to provide styling to HTML pages; without CSS, all webpages on the internet would look just like plain text files with content inside them. CSS brings the styling element, and it also helps in making the website SEO-friendly.
With CSS in place, developers can now create responsive websites quite easily. Things like flexbox, grid, and responsive media queries make a huge difference. By following the flexbox, or grid layout, you can place elements on the screen relative to the screen.
Moreover, relative measuring units remove the need to define pixel-specific sizes, which would hinder responsiveness. With relative measuring units, the element positioning and sizes are decided on runtime based on the screen and other factors.
3. React
React is a JavaScript-based frontend framework that is used to create scalable web applications. This framework follows a component-based architecture wherein each feature is divided into separate parts, and these parts are later used together to build the entire webpage.
React offers seamless transition between the pages using its router, and it can even accommodate single-page applications effortlessly. The framework is widely known for its performance boost, which comes through the virtual DOM implementation. The virtual DOM feature manages two copies of the DOM and only updates areas in the real DOM where changes have occurred since the last comparison.
Such features improve the performance and user-friendliness of apps, and visitors can spend more time with your apps which results in better search ranking.
4. NodeJS
NodeJS is a backend runtime based on Chrome’s V8 JS runtime. Node.js is the most popular JavaScript framework which is introduced in a way to use on the front end as well as the back end, and this resulted in faster app development.
NodeJS comes with a non-blocking IO model which runs on a single thread yet never experiences any lag. The unique IO model ensures that the main thread is always free to serve requests as and when they arrive, and requests that need IO processing are sent down to IO processes to execute independently.
While that approach decreases page load times significantly, and users can get the data in near real-time, there is an even better way. NodeJS also supports server-side rendering, wherein it can render the entire requested HTML page at the server and send it to the client side to display. With server-side rendering, the clients don’t need to do any heavy lifting, and the crawlers can go through the rendered page very easily to find if the pages are relevant or not.
5. Angular
When you think of building fast and scalable web applications, Angular is a great choice. It is a frontend framework that works exceptionally well with progressive web apps and single page applications.
Angular comes with its own feature set and CLI. Inside the CLI, there are lots of settings that can be worked around for SEO benefits. One of them is to support Server-side Rendering, which serves all the pre-rendered pages as and when they are requested.
6. Accelerated Mobile Pages
Accelerated Mobile Pages is a web component framework powered by HTML elements. The primary aim of this technology is to assist in developing web pages that load at lightning speeds, and many companies have achieved that by using this.
SEO is heavily based on how quickly your site loads and when visitors bounce off your websites. If you can render the web pages quickly and keep the bounce rate at a minimum, you have won a significant portion of the SEO war. Moreover, AMP also helps developers build responsive websites, as the technology primarily aims to create a better user experience for mobile users.
Final Talks
SEO is a thing that you’ll need to keep experimenting with. There is no one-size-fits-all solution in SEO, and many things depend on your brand, location, etc. You can experiment with different things for SEO, but if you are building a website in 2023, you should use the technologies that we have discussed above. These technologies are SEO-friendly, and you’ll have to spend less time configuring the lower-level SEO items.
Editor
Jigar Agrawal
Jigar Agrawal is Digital Marketing Manager at eSparkBiz. He is Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.